This process is guided by the company’s recognition that each parcel of land possesses its own unique characteristics- rolling hills, mountains, flatplains, bodies of water, lush trees and vegetation-and each municipality offers new opportunities for quality growth. Thus, each new Crown community evolves its own unique identity that is both compatible with its local surroundings and reflects the unmistakable stamp of Crown quality.
Long before the first house is completed, Crown applies many touches that give the new community an established look and feel. For example, substantial brick and stone entry monuments are positioned at the main entry of the community. Extensive landscaping helps frame these entries and adds character and strength to the open space with lush trees, shrubs and flowers. Trees are planted along every parkway, often with double plantings along major boulevards; and “street furniture” such as park benches, antique-style street lamps, and street signs of uniform and coordinated design are added.
Open space is given comparable attention. Parks with active play equipment for children and leisure-time gazebos and pergolas are professionally designed and installed. Other greenspace activities are created, from bike and walking paths to large parks donated to local recreation departments. Natural areas are preserved, and in some cases restored, when farming has intruded on original wetland, prairie and flood plain areas.
Why such attention to detail? From Crown’s point of view, it is the key to establishing a memorable, high-quality community identity that will endure for years, remain timeless in appearance, and become a point of pride to all residents.
Typically, this mix includes residences ranging from neatly ordered townhomes for young professionals and empty-nesters, to single-family homes designed especially for first-time buyers and young families, to larger and more luxurious custom estate homes.
To ensure the integrity and visual variety of its neighborhoods, Crown has developed a framework of design guidelines that all participating builders are required to follow. Far more than a simple monotony code, these guidelines detail quality standards covering everything from exterior building materials to landscape components.
Experience has shown that while homebuyers value the recreational amenities and other advantages of living in a large community, they also cherish the intimacy of residing in a smaller neighborhood. With that in mind, every Crown community is designed with a series of tightly knit neighborhoods, typically of 100 homes or less, interconnected with pedestrian-friendly sidewalks for leisurely strolls and hopscotch. Each of these neighborhoods is given its own name and an identifying entry monument off the main boulevard. Homes within each neighborhood are of compatible style, size and price, with monotony codes to ensure architectural variety from block to block.
The neighborhoods also serve as a basic organizing point for the community-wide Homeowner’s Association, which Crown creates to manage and preserve the quality and character of the community for the long term, after all of the homeowners have moved in.
The company receives inquiries from dozens of local, regional and national builders each year, with only a few chosen to participate in any given community. Qualified builders must have a solid, well-known reputation in the local area and a desire to uphold and enhance the neighborhood standards.
They must also have a wealth of successful building experience, offer guaranteed warranties on their homes, and have a proven track record of working with municipalities and land developers.
Above all, builders must share Crown’s deep commitment to customer service and pursuit of real customer satisfaction, because Crown community home builders are not just building houses, they’re helping to build a community.
Such amenities may include outdoor swimming pools and sun decks, community clubhouses, playfields and athletic courts, and golf courses.
Although not all Crown communities will offer golf as an amenity, every Crown community will include a carefully crafted mix of high quality amenities appropriate for each specific site and market area.